Frost Buddy

Brock and Mitch, brothers hailing from the small farm town of Newton, Illinois, both pursued pole vaulting at Big Ten universities: Brock at Indiana University and Mitch at the University of Illinois. In 2020, while enjoying beverages from a can cooler, they had an epiphany - why buy multiple coolers from big brands when they could create a universal one? Through innovative product design and digital marketing, they amassed a massive online following, achieving viral success, particularly on TikTok, and their product, Frost Buddy, quickly became the third-best Thermocooler on Amazon within four months. With aspirations to become one of the world's largest drinkware and lifestyle brands, Brock and Mitch remain committed to their values of Faith, Family, and Frost Buddy.